Kimberly A. Cook

Military Romance Author

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Four Marketing Lessons From The Budweiser Puppy

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by Kimberly A. Cook                  (Twitter@ WarriorTales)

The Super Bowl is one of the biggest marketing platforms on the planet. That’s one reason why I watch the tv commercials so closely. Ad folks at the top of their creative game come to play. The take away for book marketing is always educational.

Budweiser Puppy Tweeting on a very large keyboard!
Budweiser Puppy Tweeting on a very large keyboard!

Four classic marketing rules were demonstrated by the Budweiser Puppy ad this year:

One: Babes, Beauties and Beasts: Working on the newspaper it was widely known pictures of babies – (i.e.*etrade),  good-looking men or women – (GoDaddy) and beasts, (Budweiser Puppy, Clydesdales) always resonate with readers. Us humans like to see pint-sized people, pretty people and fun animals. Score one for Madison Avenue using the age-old rule since the time of the real “Mad Men.”

Two: Hold the viewer/reader to the screen with feeling: We adore the puppy who finds a friend, is taken away from his home and buddies, then rescued by his buds and brought back home. Not one shot of a beer bottle.  Budweiser knows they are selling a feeling, commitment, brand loyalty and family and friends, not a bottle of beer.

Same with selling books. We writers are selling escape, education, thrills, solving problems, providing comfort and laughter.  It’s not really a book or a bottle of beer; our books offer an experience, touch feelings and/or help fix problems.

Can’t get much more heart-string pulling than a puppy, unless it’s the homecoming parade for the soldier from Afghanistan Budweiser used as their second commercial. We still have troops at war and when only his wife greets him when he comes home, then everybody is there it’s a tear-jerker. Besides the fact a crowd like that might freak out a returning combat vet it does send a heartfelt message. (By the way, women veterans come home too and I don’t see much of that, note to advertisers.)

Three: Use the three-act play structure for commercials, movies or books. Commercials are mini-mini movies or short, short stories but the same plotting and structure needs are present. The Budweiser puppy commercial has a set up, turning point and climax complete with a dog adopter villain and a happy ending all in 60 seconds flat. The B-story line sets up a possible human romance too.

Four: Social Media is here to stay and both Super Bowl ad and book launch campaigns require planning. The Budweiser Puppy Love Super Bowl ad was released online Wednesday, by Thursday it had gone viral and the Budweiser Puppy had his own Twitter account and was tweeting. According to the #HashTag Bowl, in 2012 only 25 percent of Super Bowl ads used hashtags, this year hashtags were used by more than 50 percent of the advertisers. So Twitter is here to stay and that Budweiser doggie is one smart social media puppy! #BestBuds

Links:

Budweiser Puppy Twitter Account: http://www.twitter.com/BudweiserPuppy

Budweiser Puppy Wins Super Bowl! http://marketingland.com/1-3-million-shares-budweiser-puppy-love-ad-declared-years-super-bowl-winner-72922

Twitter Rules Hashtag Bowl http://marketingland.com/game-over-twitter-mentioned-in-50-of-super-bowl-commercials-facebook-only-8-google-shut-out-32420

Super Bowl Spoiler Alert: Puppy Love!

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by Kimberly A. Cook                    (Twitter@ WarriorTales)

Gearing up for the big event on Sunday; Super Bowl commercials that is. Was going to highlight one of my favorite Budweiser commercials and then this new one popped up on YouTube for this Sunday! I adore it! So if you want to wait until Sunday, don’t watch. But if you want to find out if Clydesdales can jump, check it out!

Remember the Kitten Bowl at noon on Sunday on the Hallmark Channel before the big game. I’ve got the snacks and French onion dip, so we’re ready for the couch potato extravaganza! Happy Quirky Friday!

Which Cat Food/Book Publishing Option Is For You?

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by Kimberly A. Cook             (Twitter@ WarriorTales)

Sometimes there are just too many choices. Last month when my family life was crazy, Spec Ops Cat decided to get in on the act and he got very sick. Long story short he is much better, but not before I opened 22 cans of cat food, baby food, tuna and spent big bucks at the veterinarian on my favorite pussy cat.

Cat food refrigerator chaos!
Cat food refrigerator chaos!

My vet had me try many different kinds and brands of food to get him to eat. I cooked up everything from poached fresh chicken breast to Fancy Feast blue can Chicken Primavera; which when I popped off the can top I would have eaten it. Cat? No. In the end, when Spec Ops Cat finally decided to eat one of his regular brands, Friskies salmon shreds with gravy, I of course did my happy dance out of his sight so as not to scare him.

Now a wad of cash and happy cat later, the varieties of cat food reminds me of today’s publishing environment. (How’s that for a transition?) You can go from poached fresh chicken – Smashwords, to baby food – independent print on demand, or choose basic cat food – CreateSpace, or move on up to traditional publishing with Fancy Feast. Pretty much the choices can make your head explode.

Reminds me of an episode from the book “Mig Pilot: The Final Escape of Lt. Belenko,” by John Barron – a defecting Mig pilot who was taken to an American store thought they had made it just for him. He’d never seen so many choices of toothpaste! We Americans do like our choices.

So while I’m trying to figure out what to be and write when I grow up and all the publishing choices overwhelm me, luckily author/former Green Beret Bob Mayer writes a great blog post about what he sees coming in hybrid publishing. Bob reminded me that in the end it all doesn’t matter if you don’t actually FINISH a book or poem or short story.

There’s the rub of it. So my action plan is to finish the manuscripts and then worry about what choice of cat food/book publishing option I will take from the menu; which will probably have more choices by then. First things first as author Stephen Covey would say.

And that is why when it comes to which publishing option is best for any author, I can refer people to the cat food aisle. Pick what is best for you and your book. Or ask a cat for advice, but remember; cats don’t shop, they have staff.

Bob Mayer’s Blog Post here: http://writeitforward.wordpress.com/2014/01/23/the-illusions-of-traditionalself-publishing-the-reality-of-hybrid-publishing/

Cats Own Everything; Including the Dog’s Bed!

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by Kimberly A. Cook                          (Twitter@ WarriorTales)

Quirky Friday rolls around again and it’s time for that never-ending war – cats vs. dogs. When it comes to furniture, cats know what they like – everything. These poor puppies are getting lessons in who really does the comfy bed testing in today’s homes. Enjoy your weekend and go cats!

A Legacy of Love and Laughter

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by Kimberly A. Cook                        (Twitter@ WarriorTales)

Unexpected events caused me to take a blog break last month. While I am dedicated to make my two posts a week, other things are more important. After a lovely Thanksgiving Day with family, my Dad went into the emergency room the next afternoon and he passed on Dec. 8.

This is my favorite Army Air Corps photo of my Dad. I think he looks like Elvis!
This is my favorite Army Air Corps photo of my Dad. I think he looks like Elvis!

It was an intense time for my family and about mid-week I remembered the blog.  I made a quick post and hoped all would understand later. My close friends knew and they left some nice comments of support. It was the hardest and most amazing thing I have ever done, being with my Dad those ten days.

Grief and letting go is a process and my family is moving through it; my mother, sister and brother-in-law, plus nieces all doing what we need to do. My Dad was a great guy. He loved to laugh and take care of “his girls.” We have many wonderful memories. He was also a terrific storyteller.

Dad left me a couple of projects to finish. I interviewed him on cassette tape in 1999 about his days on the railroad, he started in 1942 and retired in 1981, steam engines to diesel. Those tapes and transcripts are gold to me now. He also wrote down his own Army Air Corps military stories from World War II for me in 2005. I have those to research and write-up. I also have a ton of photos, since I think I became the family paparazzi.

So a few words for my blog readers. Ask about family stories, audio record and film your relatives. Don’t wait. Do it now.  It brings me great comfort to know I still have projects I can do with my Dad. Make sure you can do the same.

Are Your Ready For Some Feline Football?

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by Kimberly A. Cook               (Twitter@ WarriorTales)

I’ve been up to my eyeballs watching the NFL playoffs, but now a new league has burst on the scene. Seems the Super Bowl is going to have big competition this year from a pack of rescued kittens that need homes.

Hallmark Channel is presenting the first Kitten Bowl! Decisions, decisions, I’m going to have to DVR one game while watching the other. To get a look at these frisky athletes, check out their moves and player profiles! Watch their training regimen via the live kitten cam at the Kitten Bowl Training Camp! http://new.livestream.com/hallmarkchannel/kittenbowl

This is the link to the latest promo!

http://youtu.be/jqczNdwhA24

Move over Puppy Bowl! Kitten Bowl is going to rock the sports world! Check it out below!

http://www.hallmarkchannel.com/kittenbowl/video/Video/KittenBowlGetReady