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Have You Pruned Your Writing Lately?

March 4, 2014 By Kimberly A. Cook 2 Comments

by Kimberly A. Cook           (Twitter@ WarriorTales)

Last Friday we had a sunny day. Since the monsoons were rolling in Saturday, I jumped out into the yard first thing and pruned my roses. Since I’m not really sure what I’m doing, I’d looked at how the landscapers pruned my Mom’s roses. Pretty severe.

Rose bushes before the great prune-off .....
Rose bushes before the great prune-off …..

Hacking away at the poor bushes reminded me of editing. Like the time I threw out two-thirds of a fiction manuscript and started over. Painful but necessary. It got me to thinking of the top three edits writers need to make, but many times do not. I know these three because I have done them all and still do; then I have to self-prune my writing.

1. Back story overload: Because you know everything about your character from her favorite nail polish to her indigestion issues does not mean the reader needs to know it. We create our characters so we can react how our characters would react and know their motivations. DO NOT put every single item about your character in the book or the first chapter. Sprinkle observations and quirks throughout the manuscript to unfold layers of your heroine and let the reader get to bond with her. Do not overshare or for the younger set do not TMI. (Too much information!)

2. Research hurling: This is a close cousin to back story overload. Research hurling means the writer throws every single tidbit they discovered about the time period, horse carriages, leather harness, brass wax and currier combs into the story. Stop the madness! Pick important details which move the story forward or provide some scene setting but don’t slow down the story. If you get bored editing it, a reader will be comatose.

3. Starting before the action: Everybody does this, really. Then the good writers edit it out. The reader does not need to know exactly what year, political structure or cult history brought the hero to this point in his life – we need to know what is happening right now. Instead of explaining the entire history of the Reno Rodeo, how about starting with the hero trying to escape from the pounding hooves of the bull he’s been thrown from onto the dirt. Drop the history stuff in later as the story requires or if it is important to the character arc. If it doesn’t advance the story, don’t use it.

Self-editing is one of the hardest things to do for beginning writers and all writers. But the more times you edit, the better you become at letting your story free from the overgrowth of deadwood which doesn’t let it grow. Hopefully like my pruned rose bushes. Prune away!

Rose sticks afterwards. Stay tuned for June!
Rose sticks afterwards. Stay tuned for June!

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Filed Under: Fiction Writing Tagged With: amwriting, author, editing, fiction, Writing

It’s Cougar Triplet Time!

February 28, 2014 By Kimberly A. Cook 1 Comment

by Kimberly A. Cook          (Twitter@ WarriorTales)

Are these not the cutest guys on the planet? Besides the fabulous lion cubs we had at the Oregon Zoo, we also had three cougar cubs show up from a rescue. They are on their way to the East Coast  Tuesday to start their new lives – all together, two sisters and a brother.

I love a happy ending. Happy Quirky Friday!

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Filed Under: Quirky Fridays Tagged With: amwriting, cougars, Oregon Zoo, Writing

Four Marketing Lessons From The Budweiser Puppy

February 4, 2014 By Kimberly A. Cook Leave a Comment

by Kimberly A. Cook                  (Twitter@ WarriorTales)

The Super Bowl is one of the biggest marketing platforms on the planet. That’s one reason why I watch the tv commercials so closely. Ad folks at the top of their creative game come to play. The take away for book marketing is always educational.

Budweiser Puppy Tweeting on a very large keyboard!
Budweiser Puppy Tweeting on a very large keyboard!

Four classic marketing rules were demonstrated by the Budweiser Puppy ad this year:

One: Babes, Beauties and Beasts: Working on the newspaper it was widely known pictures of babies – (i.e.*etrade),  good-looking men or women – (GoDaddy) and beasts, (Budweiser Puppy, Clydesdales) always resonate with readers. Us humans like to see pint-sized people, pretty people and fun animals. Score one for Madison Avenue using the age-old rule since the time of the real “Mad Men.”

Two: Hold the viewer/reader to the screen with feeling: We adore the puppy who finds a friend, is taken away from his home and buddies, then rescued by his buds and brought back home. Not one shot of a beer bottle.  Budweiser knows they are selling a feeling, commitment, brand loyalty and family and friends, not a bottle of beer.

Same with selling books. We writers are selling escape, education, thrills, solving problems, providing comfort and laughter.  It’s not really a book or a bottle of beer; our books offer an experience, touch feelings and/or help fix problems.

Can’t get much more heart-string pulling than a puppy, unless it’s the homecoming parade for the soldier from Afghanistan Budweiser used as their second commercial. We still have troops at war and when only his wife greets him when he comes home, then everybody is there it’s a tear-jerker. Besides the fact a crowd like that might freak out a returning combat vet it does send a heartfelt message. (By the way, women veterans come home too and I don’t see much of that, note to advertisers.)

Three: Use the three-act play structure for commercials, movies or books. Commercials are mini-mini movies or short, short stories but the same plotting and structure needs are present. The Budweiser puppy commercial has a set up, turning point and climax complete with a dog adopter villain and a happy ending all in 60 seconds flat. The B-story line sets up a possible human romance too.

Four: Social Media is here to stay and both Super Bowl ad and book launch campaigns require planning. The Budweiser Puppy Love Super Bowl ad was released online Wednesday, by Thursday it had gone viral and the Budweiser Puppy had his own Twitter account and was tweeting. According to the #HashTag Bowl, in 2012 only 25 percent of Super Bowl ads used hashtags, this year hashtags were used by more than 50 percent of the advertisers. So Twitter is here to stay and that Budweiser doggie is one smart social media puppy! #BestBuds

Links:

Budweiser Puppy Twitter Account: http://www.twitter.com/BudweiserPuppy

Budweiser Puppy Wins Super Bowl! http://marketingland.com/1-3-million-shares-budweiser-puppy-love-ad-declared-years-super-bowl-winner-72922

Twitter Rules Hashtag Bowl http://marketingland.com/game-over-twitter-mentioned-in-50-of-super-bowl-commercials-facebook-only-8-google-shut-out-32420

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Filed Under: Writing Biz Tagged With: amwriting, author, Budweiser Puppy, publishing, self publishing, writer

Are Writers Ever Bored Enough?

January 14, 2014 By Kimberly A. Cook 1 Comment

by Kimberly A. Cook                  (Twitter@ WarriorTales)

Two interesting quotes jumped on me in the past few days. One in the January “Vogue” magazine from an interview with Cate Blanchett and the other an opinion piece by a doctor in our local newspaper.

This blog idea came to me when sorting my yarn stash. Fun fur rocks!
This blog idea came to me when sorting my yarn stash. Fun fur rocks!

Blanchett talked about the creative process, “there’s a kind of unrest that I think happens in any creative endeavor. You are endlessly disappointed. I mean, no artist worth their salt is ever pleased.” She went on to quote legendary dancer Martha Graham then wrapped it up with, “And that is actually what keeps you moving forward and makes you stay creatively alive.”

It was a nugget of inspiration I needed after trying to figure out what I want to do when my writing grows up, if ever. It’s also testament to reading everything, because you never know where pearls of advice might be hidden. I’d started reading the article in the middle since I wanted to see what Blanchett said about the new movie she’s in, “The Monuments Men.” I’ve owned the book for years! Now it’s a movie and seriously, who doesn’t want to watch George Clooney?

The opinion piece in the paper centered on the need for children to unplug and venture outside, to actually play with something besides a screen. He talked about the need for children to not be so scheduled, they need boredom time. The line that hit me hard? “Boredom is the furnace of creativity.”

What a great and true sentence. Then I immediately applied everything from both articles to adults and writers. When was the last time you were creatively perfect or truly bored? Can’t remember? Of course not! Between the screens, schedules and sleep, who has time to be perfect or bored?

And that is the issue. Writers and all creatives need time to sit, stare out the window and be restless and bored. When I can’t solve a writing problem, I treat it the same way as a glitchy computer; back away, go outside and reboot. House cleaning and mundane tasks give my right brain a vacation, then while my left brain is carefully supervising sock folding; voila, a solution appears in my right brain. Amazing stuff.

Not perfect? Are you bored today? Excellent!

Read the play article here: http://www.oregonlive.com/opinion/index.ssf/2014/01/why_children_should_play_more.html

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Filed Under: Creativity Tagged With: amwriting, creativity, play, writer

How About A Thanksgiving Writing Retreat?

November 26, 2013 By Kimberly A. Cook 1 Comment

by Kimberly A. Cook       (Twitter@ WarriorTales)

Here comes turkey day and then the slippery slope to holiday festivities. In amongst all the carting, preparing, eating and clean-up, perhaps we can all steal some time to write. At some point we may try to lock ourselves in the coat closet anyway, given too much people time, but just in case make a back-up plan to steal some sacred writing time away from the chaos of the season.

The classic Libby's recipe pumpkin pies from my very own kitchen. Can you smell the joy?
The classic Libby’s recipe pumpkin pies from my very own kitchen. Can you smell the joy?

To get us started in the right direction, read these Thoughts on Writing from Elizabeth Gilbert at http://www.elizabethgilbert.com/thoughts-on-writing/  Yes, we know I am a huge fan of hers, but with good reason. She seems so sane. And funny!

An article about her in the Nov/Dec 2013 “Poets & Writers” magazine said she didn’t write for three years while she researched her newly released fiction book. Three years! Fabulous. Here I was worried about sticking my non-fiction book in a box for a couple of months. (http://www.pw.org/content/novemberdecember_2013)

Every one of us has to find our own writer’s path. It’s like cleaning the cat’s litter box – we have to do it because the cat sure isn’t about to scoop poop, he’s got staff. Writers are our own staff and everything else – logistics! (And no, UPS will not write our books. Deliver them? Yes.)

With the changes I am making with knitting, combining my craft and writing spaces, plus focusing on what makes me happy and ignoring the rest, my muse is waking up from slumber. The creative power is eeking back into my veins and I might actually be a tad more pleasant to be around these days, Frustrated creatives are cranky people to be sure, I know this because my family has told me so.

So whether you are participating in the holidays at a DefCon 5 level or ignoring them completely, both are allowed, give yourself the gift of writing time. Plus pumpkin pie of course!

P.S. Turkey Bonus: For the three of you on the planet who don’t know about www.blackfriday.com, you can do shopping recon of the after turkey day ads right now. Happy Thanksgiving!

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Filed Under: Writing Muse Tagged With: amwriting, author, holiday chaos, pumpkin pie, writer

Are You Ready For Some Gobble Games?

November 22, 2013 By Kimberly A. Cook 2 Comments

by Kimberly A. Cook         (Twitter@ WarriorTales)

This video clip makes me laugh every time. Have no clue what the turkeys outside the car are saying, but the one inside the car is too funny to watch. With Thanksgiving fast approaching, what better activity than cross-species communication!

Have a great weekend and make sure to get all the fixin’s for a good Turkey Day holiday with friends or family or both. When my buddy visiting from Australia experienced Thanksgiving for the first time she declared it her new favorite holiday! Happy Quirky Friday!

http://youtu.be/mOuve6jBjaE

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Filed Under: Quirky Fridays Tagged With: amwriting, humor, turkey, writer

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