Kimberly A. Cook

by Kimberly A. Cook          (Twitter@ WarriorTales)

(Alert: Long Blog Post)

Last month I tried to reduce my bundled cable bill. I know, it would have been easier to invade a small country, but I enjoy tilting at corporations. When my first new bill showed up, I was confused. By the time the company explained how they put me in a higher package price but downgraded it with discounts to get a smaller cost, it hit me. “Oh, this is special cable math,” I said. The cable gal on the phone laughed, but agreed with me.

Now, the reason I can kinda understand this is because I know about special author math. Whenever a new writer wants to know if I’m rich because I’m an author, it’s time for another lesson in special author math.

The basics. A first-time category paperback romance author published by a New York house may get a $3,000 advance and then 6 percent royalties. That is six percent off a cover price of 4.99, which is 29 cents per book sold. So if the author sells 10,344 books, they earn $2,999.76 beyond their advance, for a total of $5,999.76. Used to be royalties were paid out every six months.

So the book it took an author two years to write and perfect is on the shelves for six weeks, tops. The book may get foreign reprint rights in other countries, but let’s assume not.

A first-time indie published ebook romance fiction writer can put their ebook up on Kindle for free and charge 4.99 per copy and get either a 35 or 70 percent royalty rate minus the digital delivery fee. Let’s chose 70 percent royalty, so 3.49 per book minus one cent for delivery fee equals 3.48. If this author sells 10,344 ebooks, she earns $35,997.12. Plus the digital book can sell online forever.

Notice the difference between a romance fiction paperback published by a New York house and the indie published romance fiction ebook. $35,997.12 – $5,999.76 equals $29,997.36. Now the New York traditional publishers are getting $12.99 for some of their bestselling author ebooks, so you know who is not getting the benefit of that author math. These numbers also explain why the record industry went indie years ago.

Now, anyone selling 10,000 copies of a book is a big deal. Granted, the New York romance publishers have set distribution channels, but the ebook is the great liberator for authors.

There are also a zillion other things to consider in this simplistic example from quality of writing, to cover art, distribution channels, marketing, etc., when looking at the numbers, but this author special math is one reason so many authors are going indie. It’s one of the main reasons I did in 2006 with my non-fiction book and will continue to do so for all my books.

Here are some more author math numbers; the average indie published print-on-demand book (POD) sells 300 copies. No typo, 300 copies. (This is where I have a huge problem with the marketing packages many POD companies charge; they make their money on the up sell of producing the book, not the actual copies of a book sold.)

So if you spend $10,000 on a package to publish your $4.99 paperback book and you get a generous 35 percent royalty, ($1.74) you will need to sell at least 5,747 books to break even and that is without cover design, ISBN numbers, etc. Know your numbers and vet the POD houses before spending big bucks.

If you’re going paperback POD and ebook, which I did, make sure you do a return on investment calculation. Take the cost of the “package” divided by your royalties to see how many books you would need to sell to break even. Then put that number next to 300 books. Compare your numbers and the 300 book average. Reality check time! Do not quit your day job or take a loan on the house to self-publish a book.

Now, let me add this number; more than 1,000 books are published every day in the United States. So the book chatter out there is big time. Granted this includes everything from the latest Manga book to cookbooks, but you get my math.

The publishing industry is undergoing massive change right now because our publishing tools and methods are changing. But in that chaos comes opportunities for writers and authors who like to publish to the sound of the new author math. The writing needs to be clean and good, the package pretty and spell checked, but it can be done.

My goal has always been to sell books around the world while I’m sleeping; that day arrived several years ago with the online market. Consider how you want your author math to stack up. Any battle plan requires a recon of the terrain and mission goals. I expect no less from fellow writers.

Be an informed author/publisher/writer and spend your dollars and time wisely. Make sure the special author math works to your advantage, so we can all pay our special cable math bills.

by Kimberly A. Cook          (Twitter@ WarriorTales)

My name is Kim and I have a love/hate relationship with technology. I yell at my new cell phone when I can’t figure out how to answer a phone call, then later gush in amazement when the digital photo I uploaded to Costco prints as a fabulous poster. Welcome to digital ditzy.

One of the main reasons I changed to an Android phone, besides the fact Blackberry was sinking, is I wanted to use the Square. www.square.com For those not in the know, the Square is this fabulous little white cube you plug into a smart phone or iPad. (Not a Blackberry) Square processes credit cards, charges you a small fee, then delivers money in your bank account the next day. Nirvana for those of us with BORS (back of room sales) for physical books.

I read business news to see what other digital developments might help make me more moola. An announcement that Starbucks will be taking mobile payments from Square at their 7,000 corporate-run stores in November perked me up. Pun intended. Starbucks invested $25 million in Square in August to adopt the technology and process all its credit and debit payments.As goes Starbucks, so go I. Learning from the best includes business advice as well as writing advice. Starbucks will be using Square’s Wallet app so you can pay with your phone, no cube needed. Square also launched their online directory last Wednesday so you can find which of the 200,000 vendors use Wallet app right now; it will even point you to the closest Starbucks. A necessity for all writers.

Square was founded in 2009 by CEO Jack Dorsey, the same guy who invented that other little app, Twitter. And next summer those using the Wallet app will be able to tip their barista. Another great idea.

So while I’m having fun thinking about being an author/publisher wallet app vendor in the future who can sell ebooks anywhere in the world, I’m also keeping my eye on Mark Cuban, the “Shark Tank” guy. Cuban invested $1 million in a Portland startup company here called Little Bird. www.getlittlebird.com

“Little Bird (as in “a little bird told me…”) helps find and reach online experts on any topic. It’s aimed at marketers and others seeking to reach and communicate with people who have influence in a given community,” said The Oregonian article by Mike Rogoway on Oct. 6. Another little Portland company also kicked in some bucks, our own Wieden+Kennedy ad firm.

What better place for an author to be than up close and in tight with a Little Bird and a Square? In the spirit of business, success and “putting a bird on it,” follow the money!